Here’s the part where I get to be pretentious. It’s where I get to wax poetic about how I “like to think of every sentence as a brushstroke and every paragraph as a canvas.” (Or whatever.) But I’ll spare you all that. And I’ll even tell you why: Because it’s not true. I’m not an artist, I’m a copywriter. I’m here to help make you look good. To make a name for your brand. Or yourself. Or your dog. Or anything else your heart desires. And I’m here to do it in a way that doesn’t sound like anyone else out there …

I’m here to do exactly the sort of work for you that I’m doing for myself in writing this introduction.