Web Content

Visit Webpages

As the majority of traffic to these pages comes from our visit push emails, we knew that the web content would need some love too. It was important to ensure that what we had set up in the email copy was paid off when they arrived here. In addition to amplifying the admission brand voice, I included more detail about what students could expect from their visit both in the body copy and in the schedule.

Academic Program Web Pages (in progress)

In the past, management of Sewanee’s 60 academic pages has been left up to its department chairs. Over the years, this decentralized approach has resulted in a lack of standardized content and information architecture. To address this issue, I set to work identifying the key questions that prospective students were asking when they are navigating to these pages. I then drafted all copy to answer these questions, adding a healthy dose of personality to keep our audience engaged and ensuring that the content worked in conjunction with academic spotlight emails. When these pages go live, we will have a suite of consistent academic program pages that set and reinforce expectations as prospective students explore.